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KFC - WORLD'S SMALLEST KFC
ONE DAY EXPERIENCE
Client
KFC
Project
Brand Experiences
My Role
Creative Direction - Installation Production management - Vendor management
Team
Tangram Creative - Production team
W+K
At just 43 inches by 32 inches by 27.5 inches, the World's Smallest KFC served real food—Extra Crispy Tenders in a $5 Fill Up—to its customers at a grand opening event.
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Tiny mashed potatoes, tiny fried chicken, tiny biscuit, tiny cookie, tiny Dr Pepper, tiny spork, tiny booth, tiny trash can, tiny cash register, tiny floor mat—these were just a few of the tiny things inside the World's Smallest KFC.
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The restaurant pop-up appeared on Google maps. It made it to the front page of Reddit. The campaign garnered 120 million earned impressions.
THE EXPERIENCES
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