You could call me a Hybrid Creative Thinker. 
However, you might ask, "What does that really mean?" 
I believe we live in a time where we all need to open up, learn, explore, and enrich each other with multiple skills. Our ability to collaborate across several media and disciplines enables us to connect and engage across skill-sets, domains, and industries. With over 17 years of experience in architecture, exhibition, hospitality, retail, and lifestyle, with the world's premium global brands, I am a firm believer in the power of visual-storytelling to accelerate connections that inspire and elevate every part of our lives.  Storytelling ( Engage - Experience - Embrace ) is my creative process. There is no doubt that everyone can tell a story, but what makes it stand out is how we present the story so that it captures attention and engages emotion. 
"NOW" people want to understand the subject and demand the emotional connection; the feeling of being a part of the story, or sharing the journey. When you can fulfil that hunger, only then the magic happens. It can be a spectacular visual or just a hidden message, and you know it is successful when you see peoples’ emotional reactions. The moment becomes the memory that turns into a conversation. That's why I commit to my process in every project, big or small, fast pace or long haul. As a classically trained designer, I love pencils and sketches; even in a digital world, those are my power tools to express my imagination with logical thinking, to connect and engage people in conversations, and share ideas. At the same time, I embrace technology, trend, and "what's next"; that's where I discover passions, excitement, and the world of wonders. 
These are just a few things that I learned in my experiences of working with Nike, Adidas, Nickelodeon, HBO, American Express, KFC, Coca-Cola, Nintendo, and more. So I hope that one day in the future, we will meet and share a new journey.
Theo Nguyen 

Back to Top